Stuff I’ve done.

Social Media

Yeah, I write a lot of captions, but I also create tons of longer-form content for organic social. As part of an ongoing series, I concept and write a deconstructed list of things dog people just get. The subject matter is always about dogs, but the topic at hand changes. One week this series might be about our dogs' favorite sleeping positions, the next about the cutest looks dogs give us. Here are a few of those.

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Digital Ads

For this out of home project, I wrote copy for digital ads in building lobbies. The messaging objective was to resonate with owners who have chunky dogs that might need to shed a few. The goal was to get potential customers to see our brand as relatable, casual, smart and most importantly—as the perfect food to get their dog lean and healthy.

Email Marketing

  • You can have 99 emails sent to a prospective customer in a day, but you only need them to open just one. And that's the e-mail I strive to write. Here's an email I wrote that was themed around poop. That's usually a subject no one wants to talk about, but I'm always willing to do the dirty work.

  • This was an April Fools Day-themed send. Yes, I came up with April Drools all on my own.

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Personal Essay

I wrote a personal essay.

It’s called The 678ish Stages of Grief.

From the BuzzFeed archives

I worked at BuzzFeed for a long time. Here are some articles I wrote. Want to see more? Feel free to check out any of my thousands of posts here.

48 Celeb Couples That Are Currently Together That I Either Had No Idea About Or Totally Forgot Were A Thing

I Stepped One Foot Inside North Korea And This Is What It Was Like